MULTICHANNEL: How women’s sport is followed today and what this means for the industry. The way women’s sport is followed has changed permanently. Audiences no longer rely on a single channel to stay informed or experience competitions; instead, they combine **television, social media, digital press, streaming platforms, and live content** to follow their favorite athletes and teams. In this new environment, each platform plays a different role within a more connected, dynamic, and continuous experience. This report or insight from **ÍDOLAS 365** analyzes how multichannel consumption has become the new model for engaging with women’s sport. **Audiences no longer just watch matches: they also comment, share, interact, and amplify content in real time.** The experience extends before, during, and after each competition, generating new consumption habits and new opportunities for brands, media, and sports organizations. The study shows how audiences typically combine two to three channels to follow women’s sport, consolidating an ecosystem where television remains relevant, while social media and **digital platforms gain weight in building community and emotional connection with athletes**. Multichannelity is no longer a future trend but the new standard of consumption. **Understanding how audience attention is distributed today is key to designing more effective communication strategies**, generating sustained impact, and building closer and more meaningful relationships with women’s sport audiences. Download document

ÍDOLAS 365, es nuestra nueva plataforma, que pone al alcance de la Industria del Deporte conocimientos actualizados y accionables sobre Deporte Femenino, un campo en el que nos hemos convertido en referentes a través de nuestras investigaciones, entrevistas, foros de debate y trabajo diario.

Este Hub distribuirá de manera periódica insights y conocimientos especializados sobre el Deporte Femenino. Ampliaremos esas actuaciones condensadas en documentos puntuales, pero que esconden mucha más información que merece ser desarrollada para que ni un solo dato se quede sin analizar y aprovechar.

Generamos así aprendizajes pensados para acompañar a marcas, federaciones, patrocinadores, ‘sports properties’ y medios de comunicación durante todo el año. Nuestro enfoque permitirá no sólo entender qué está ocurriendo, sino también interpretar por qué sucede y, sobre todo, cómo actuar en consecuencia.

Una herramienta continua, práctica y estratégica, capaz de transformar la información en decisiones informadas y efectivas.

Ídolas 365 is our new platform that makes up-to-date and actionable knowledge on women’s sport available to the sports industry, a field in which we have become a reference through our research, interviews, debate forums, and day-to-day work. This hub will regularly distribute insights and specialized knowledge on women’s sport. We expand on these actions, condensed into specific documents, which contain much more information that deserves to be developed so that no data is left unanalyzed or underutilized. In this way, we generate learnings designed to support brands, federations, sponsors, sports properties, and media throughout the year. Our approach not only helps understand what is happening, but also interpret why it happens and, above all, how to act accordingly. A continuous, practical, and strategic tool capable of transforming information into informed and effective decisions.