he fan phenomenon in women’s sports
At BRT United, following our Sport Native DNA, we are aware of the impact that Women’s Sports is having on the industry. It is a cross-cutting phenomenon that runs parallel to the two driving forces of societal evolution: Equality and Climate Change. With the study “The FAN phenomenon in Women’s Sports,” we analyze the relationship between women’s sports and fans in Spain.
This study is the most comprehensive one conducted in Spain to date, involving over 1,000 individual interviews, focus groups, and the participation of elite sports experts coordinated by Punto de Fuga. This work is part of the SportNET4Women network promoted by the Spanish Sports Association (ADESP).
Its conclusions will help you understand women’s sports and how it is changing society. We encourage you to download it by filling out this form.
The fan phenomenon in women’s sports
At BRT United, following our Sport Native DNA, we are aware of the impact that Women’s Sports is having on the industry. It is a cross-cutting phenomenon that runs parallel to the two driving forces of societal evolution: Equality and Climate Change. With the study “The FAN phenomenon in Women’s Sports,” we analyze the relationship between women’s sports and fans in Spain.
This study is the most comprehensive one conducted in Spain to date, involving over 1,000 individual interviews, focus groups, and the participation of elite sports experts. This work is part of the SportNET4Women network promoted by the Spanish Sports Association (ADESP).
Its conclusions will help you understand women’s sports and how it is changing society. We encourage you to download it by filling out this form.
