Women’s sport. The road to Paris 2024.

WOMEN’S SPORT. THE ROAD TO PARIS 2024

At BRT United, we see women’s sport as a driver of transformation in an industry that is increasingly focusing on women and their impact across all competitions, including the Olympic Games. Following ‘The Fan Phenomenon in Women’s Sport’, we present ‘Women’s Sport. The Road to Paris 2024’, in collaboration with Hallon and as part of the SportNET4Women network of the Spanish Sports Association (ADESP).

The study analyses hundreds of thousands of pieces of information from Spanish digital media on the evolution of women’s Olympic sport ahead of Paris 2024, using the Tokyo 2020 Games (held in 2021 due to the COVID-19 pandemic) as a reference.

The results show the growing interest in women’s sport, its drivers, and which brands have benefited most from this increased exposure.

It includes technical variables such as Equivalent Advertising Value and the quality of audiovisual publications, revealing new niche opportunities for sponsorship.

FILL OUT THIS FORM TO ACCESS THE STUDY

At BRT United, we see women’s sport as a driver of transformation in an industry that is increasingly focusing on women and their impact across all competitions, including the Olympic Games. Following ‘The Fan Phenomenon in Women’s Sport’, we present ‘Women’s Sport. The Road to Paris 2024’, in collaboration with Hallon and as part of the SportNET4Women network of the Spanish Sports Association (ADESP).

The study analyses hundreds of thousands of pieces of information from Spanish digital media on the evolution of women’s Olympic sport ahead of Paris 2024, using the Tokyo 2020 Games (held in 2021 due to the COVID-19 pandemic) as a reference.

The results show the growing interest in women’s sport, its drivers, and which brands have benefited most from this increased exposure.

It includes technical variables such as Equivalent Advertising Value and the quality of audiovisual publications, revealing new niche opportunities for sponsorship.

FILL OUT THIS FORM TO ACCESS THE STUDY