FAN PHENOMENON IN WOMEN’S SPORT
THE CHALLENGE:
- EPublic presentation of the benchmark study in Spain on the fan phenomenon in women’s sport.
BRT SOLUTION:
- EResearch based on more than 1,000 surveys and 6 focus groups.
- E10 in-depth interviews with industry experts to understand current societal perceptions of women’s sport, emotional connection, and fan experiences.
RESULT:
- EOne of the benchmark national reports on women’s sport, in collaboration with Liga F, Iberdrola, DAZN, SportNet4Women, Finetwork, Carolina Marín, and Carla Suárez, among others.
“In BRT United, we have the responsiveness required on the field, and we know how to adapt to changes in the environment to deliver the most suitable strategy for your objectives.”
