This study identifies the 20 most admired Spanish athletes in the country and provides sociological insights into the drivers behind this admiration: how fans perceive these idols, what values they convey, and the impact of their achievements over time.
It also works as a sensor for companies and brands, revealing which ones are most closely connected to women’s sport in Spain and what opportunities exist within the sector.
Methodology
The barometer is based on more than 1,000 interviews with men and women aged between 16 and 65. It includes contributions from figures such as Carolina Marín, Lydia Valentín, Gemma Mengual, and Almudena Cid, alongside sports properties like FEB, World Football Summit, MadCup, and Sports Summit Madrid, as well as brands such as Endesa, VISA, and DAZN.
This study identifies the 20 most admired Spanish athletes in the country and provides sociological insights into the drivers behind this admiration: how fans perceive these idols, what values they convey, and the impact of their achievements over time.
It also works as a sensor for companies and brands, revealing which ones are most closely connected to women’s sport in Spain and what opportunities exist within the sector.
Methodology
The barometer is based on more than 1,000 interviews with men and women aged between 16 and 65. It includes contributions from figures such as Carolina Marín, Lydia Valentín, Gemma Mengual, and Almudena Cid, alongside sports properties like FEB, World Football Summit, MadCup, and Sports Summit Madrid, as well as brands such as Endesa, VISA, and DAZN.
